Top Social Engagement

Engagement is measured in a variety of ways. We approach it by taking three different types of engagement into accountability. Direct engagement, or solicited engagement, is easy to replicate and perform to enhance a score like this. We decided to take it a few steps further by analyzing unsolicited engagement and peripheral engagement with extended conversations. At the end of the day, it’s important for brands to realize that conversations about your brand will take place whether you’re part of them or not. To get a fuller spectrum on engagement, this approach is extremely advantageous. Engagement is a third of the overall RSMI score, so it’s very important for every business to be able to grow brand awareness and keep the brand or business top of mind.

Rank Brand RSMI Score Q3 2013
1 Wendy's 88.70
2 Taco Bell 88.17
3 Starbucks 85.39
4 McDonald's 84.00
5 Buffalo Wild Wings 82.98
6 Chipotle 81.08
7 Firehouse Subs 80.99
8 Hard Rock Cafe 80.11
9 Subway 78.80
10 Jimmy John's 77.48
11 Nandos Peri-Peri 77.36
12 Bonefish Grill 77.22
13 Pizza Hut 76.71
14 Capital Grill 76.58
15 Sonic Drive-in 76.31
16 Panera Bread 76.22
17 Chick-fil- A 75.68
18 Cheesecake Factory 75.44
19 Shake Shack 75.28
20 Red Mango 75.22
21 Sweet Green 74.99
22 Caribou Coffee 74.92
23 Specialty’s Café & Bakery 74.80
24 Boudin Sourdough Bakery & Cafe 74.62
25 Tijuana Flats 74.30


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