2014 RIZMY Finalists


Congratulations to all of the finalists!

This year’s RIZMYs include ten categories, and take a more segmented approach in order to provide winners a more comprehensive comparison to their category competitors.

Each of the “Overall” awards are measured based solely on performance in relation to that specific award. Overall Most Loved Brand, for example, is only measured on consumer sentiment. Each of the four category-specific awards — the QSR, Fast Casual, Casual, and Independent Digital Brands of the Year —  are based on social and digital performance measured from a combination of five elements: sentiment, engagement, influence, mobile engagement, and location-based actions. Each of these category-specific awards are compared only to its competitors within the same market. A fast casual restaurant, for example, would not be measured against a casual restaurant or QSR. And finally, for the two analyst awards — Innovator of the Year and Digital Executive of the Year — the RSMI team hand picks the winners based on a performance review of brands and products within the past four quarters.

The Finalists Are... 

QSR Digital Brand of the Year

QSR Digital Brand of the Year

To determine which QSRs are performing best on social and digital, we pitted only brands within that restaurant category against each other. RSMI scores are then measured based on a combination of five components: sentiment, engagement, influence, mobile engagement, and location-based actions.

McDonalds
Sonic
Subway
Taco Bell
Wendys 

 


Fast Casual Digital Brand of the Year

Fast Casual Digital Brand of the Year

To determine which fast casuals are performing best on social and digital, we pitted only brands within that restaurant category against each other. RSMI scores are then measured based on a combination of five components: sentiment, engagement, influence, mobile engagement, and location-based actions.

Chipotle
Firehouse Subs
Panera Bread
Shake Shack
Starbucks


    Casual Dining Digital Brand of the Year

    Casual Dining Digital Brand of the Year

    To determine which casual dining restaurants are performing best on social and digital, we pitted only brands within that restaurant category against each other. RSMI scores are then measured based on a combination of five components: sentiment, engagement, influence, mobile engagement, and location-based actions.

    Buffalo Wild Wings
    Hard Rock Cafe
    Red Robin
    The Cheesecake Factory
    Yard House


    Independent Digital Brand of the Year

    Independent Digital Brand of the Year

    To determine which independents are performing best on social and digital, we pitted only brands within that category against each other. RSMI scores are then measured based on a combination of five components: sentiment, engagement, influence, mobile engagement, and location-based actions.

    Abacus - Dallas
    AJ Bombers - Milwaukee
    Alder - NYC
    Atelier Crenn - SF
    Little Goat Diner - Chicago


    Overall Mobile Brand of the Year

    Overall Mobile Brand of the Year

    Based solely on mobile performance, this award acknowledges brands rocking it in the space everyone is trying to dive into (and succeed in). Only the most engaging, mobile-friendly operators will make it to the top.

    Chipotle
    Firehouse Subs
    Rubios
    Shake Shack
    Starbucks


    Most Loved Brands of the Year

    Overall Most Loved Brand of the Year

    Based solely on consumer sentiment, this award acknowledges those getting the most love in the social and digital space. 

    Buffalo Wild Wings
    Chipotle

    Panera Bread
    Sonic Drive-in
    Starbucks


    Most Influential Brand of the Year

    Overall Most Influential Brand of the Year

    Based solely on influence, this award acknowledges the vanguards of 2014 within the social and digital space.

    Hard Rock Cafe
    McDonald's
    Panera Bread
    Taco Bell
    Wendys


    Overall Location-Based Brand of the Year

    Overall Location-Based Brand of the Year

    Based solely on location-based actions, this award acknowledges those driving the most LBAs, from the digital and social space to in-store.

    Buffalo Wild Wings
    Chipotle
    Firehouse Subs
    Panera Bread
    Wendys


    Digital_Exec_OTY.png

    Digital Innovator of the Year

    Hand-selected by the RSMI team, the Digital Innovator of the Year award is based on a performance review of brands and products within the past four quarters.

    Buffalo Wild Wings
    Chipotle
    Firehouse Subs
    Rubios
    Starbucks


    Digital Executive Team of the Year

    Digital Executive Team of the Year

    Hand-selected by the RSMI team, the Digital Executive Team of the Year award is based on a performance review of brands and products within the past four quarters.

    Buffalo Wild Wings
    Chipotle
    Starbucks
    Wendy's
    Yard House

     

    Submit your brand into the RSMI to ensure you are considered for a RIZMY!