About the RSM Index

Our data is based on real-time and historical analysis through listening and indexing, closing the information gaps created by surveying and focus group methods.

Five Key Metrics Explained

After years of refining our methodology, Foodable Labs™ has honed in on the five most impactful consumer indicators to accurately represent consumer behavior and trends.

Each metric offers valuable insight into how a brand is performing. From engagement which gives an in-depth look at growth, reach, messaging and how customers feel in real time, to Social Restaurant Visits which is a direct line to the industry’s pulse and your business.

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Sentiment is determined by analyzing three categories for Supplier brands. These categories, include: quality, value and brand. Foodable Labs™ analyzes targeted conversations related to any of these three areas to determine a sentiment score. These metrics look at sentiment based on a very unique industry data set that works from Natural Language Processing (NLP) with a specific weight on foodservice.

The score is based on a weighted algorithm on 100 basis points, which eliminates size and volume as factors in the score.

 
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Engagement analyzes only inbound interactions. In other words, how digital conversations react to content and digital activation items such as links, posts, video and images. The engagement score is weighted on types of activation, density of distribution, frequency of distribution, viral aspects, sharing and cross sharing. In addition, the scores are based on reach of the target audience that is engaging with the digital activation.

 
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Mobile is determined by analyzing three categories for Supplier brands. These categories, include: quality, value and brand as they relate to mobile platforms. Foodable Labs™ analyzes targeted conversations related to any of these three areas to determine a sentiment score. These metrics look at sentiment based on a very unique industry data set that works from Natural Language Processing (NLP) with a specific weight on foodservice. In addition to sentiment, mobile scores are weighted on density of audience and frequency of engagement on digital activations in mobile platforms.

The score is based on a weighted algorithm on 100 basis points, which eliminates size and volume as factors in the score.

 
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Digital Influence is based on a digital ecosystem presence and how the audience interacts with 23 social media platforms and within the ecosystems of search, mobile app, responsive web, and rating sites. Such interactions score digital footprint to determine your brand’s effectiveness to engage users on digital platforms.

 
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Social Restaurant Visits (SRV’s) are scored on a 200-point metric system that analyzes geo-targeted conversations related to restaurant visits. These metrics look at sentiment, engagement, frequency, density, and brand advocates that involve key terms, digital action, geo-located post, image or digital tag related to a visit. The score is based on a weighted algorithm on 100 basis points, which eliminates size and volume as factors in the score.