Looks like Arizona has gotten a restaurant tech-makeover. Digital menu boards, interactive tables and smartphone mobile ordering has hit the state, and boy are they more popular than ever. "As an industry, it's what consumers want, and as an industry, we try to be hospitable to what they want." Chianne Hewer, spokeswoman for the Arizona Restaurant Association. The Phoenix McDonald's has launched interactive tables, play structures and digital menu boards in their store, making the restaurant more attractive to the millennial generation. The loyal customers unfortunately had to go elsewhere during the four-month transition, but it was well worth the wait. Check out more here.
More than 85 iBeacons have been installed in Shaftsbury Square at the entrance of each store. "The idea of using iBeacons stood out to us because we felt there was a need for people to be reached directly for promotions and marketing," says Jamie Loh, head of corporate communications for iKhasas Group. "It offers our tenants the chance to reach out to people who are walking by their stores." With iBeacon technology, location based promotions can be sent to consumers through their mobile device. Not only is the push of promos a benefit, but the ability to track customers that enter the store compared to those that just pass by is also another large plus. "Cellphones emit signal from time to time, which although encrypted, contain a small portion that we can process to tell exactly how many people are passing by outside the store versus how many actually enter it, says Ivan Loh Kah Lun, founder of Tide Analytics.
But don't worry, your personal information is safe and secured. "We ensure that the data is encrypted and deleted afterwards. Only summary information is passed on to our clients," Says the founder of Tide Analytics. The data is a beneficial and hearty amount of information that could be used for many purposes to ensure profitability and a larger reach. Read more here.
India's leading online food ordering app, JustEat.in has just rolled out with a brand new Android interface. With this new launch, they are offering hAPPy hours deals to all customers that place orders through the app from 4 and 5pm.
The new app gives consumers the ability to place an order with ease, just a few clicks you are able to order faster than calling the restaurant. How convient! CEO Ritesh Dwivedy says "At JustEat.it, we are committed to developing superior technology to enhance user experience and constantly bring in path-breaking innovations in the food ordering industry. With the new app, we aim to further reinforce our market leadership position. The hAPPy hour acts as an invitation for more consumers to come on board and discover the benefits of ordering food conveniently through their mobile device." Read more about the app here.
With 9 out of 10 restaurants on social media, don't you think this fad is not-so fad anymore? Social media is here to stay, and wake up call restaurants - you need to get with the social media program! Through engagement on social, brands are able to connect with their fans in this highly competitive market. So who's making the best out of their social media tactics? Check it out below, and here.
There's no doubt about it, the future of the restaurant space is relying on what the future of tech has in store for us. Pop culture has dictated that the future of restaurant visits, making the technology-minded entrepreneurs and thinkers the only ones coming out alive. Mobile payments, kiosks, tabletop tablets and the non-existence of servers are slowly seeping into the restaurant scene, and those keeping up with the tech-savvy millennials are taking over the game. Even though the argument about what the future of restaurants is not clear, we do know that it is changing, and rapidly. Read more here.
With Americans eating out on an average of 74 times a year, the restaurant sector is getting crazy competitive. But who will take majority? Those brands that are attracting and maintaining millennials are those that are sure to outperform the competition. But who are they.....
1. Starbucks. By selling health and lifestyle products, as well as their new mobile payment app, the millennial attraction rate is high, very high.
2. Chipotle. Locally-sourced ingredients wins millennials, everytime.
3. Domino's. Mobile and online technology investments has set this brand to become the world's hottest pizza chain. Who would've thought?
4. Panera Bread. In-store kiosk ordering, pick-up and mobile ordering has changed Panera's strategy, and brought in the dough (no puns).
5. Buffalo Wild Wings. Tablet ordering and payment, oh yeah, and let's not forget B-Dubs radio... What.
Check out the details here.
The India-based restaurant discovery app is hitting the European market with a fancy $60 Million. Launching in 2008, the popular app has came to the UK but with the new $60 Million dollar push they are sure to gain some traction. "We're using a large portion of this to cement our growth in Europe and here in the UK, to expand our products and services and even look at potential acquisitions." the UK boss Kimberly Hurd shares. Zomato's goal to being #1 is not going to be easy, with the discovery app market being extremely crowded, but that's not stopping the Zomato team. With 3 million visitors a month in the UK, globally over 100 cities, 18 countries, 30 million monthly visitors. Read more about Zomato here.
Bye, bye baby boomers. Hello Millennials! Representing almost one-third of the adult population are forcasted to be 'the most significant non-economic driver of demand for restaurants.' How do you attract this crowd? Bring things they love into the mix... aka TECHNOLOGY. Millennials are the leading spenders of food-away-from-home and this is not a trend that is deemed to end anytime soon, and guess what - Generation Z is up next. The tech-gen is going to be even more tech-savvy, so either get with the program or fall behind. You can decide. Check out more here.
B-Dubs is always one step ahead of the game.. Now on iHeartRadio loyal members have the ability to listen to custom sports programming and 'exclusive vignettes' from sportscaster and radio personality Dan Patrick. Going above and beyond average social media efforts, B-Dubs has conquered the hearts of millions, creating all-new opportunities for interactions. With the integration of tablets into stores nationwide, their technology has upped their game, and not to mention their revenue. Read more here about B-Dubs success.
UM, THIS IS AMAZING. The Dash App is giving consumers the ability to 'Dash' out of their favorite restaurants or bars without the painstaking wait that the crowded location may bring. How so you ask, from your smartphone of course!!!! In the new app, you have the ability to check-in, view, split, and pay your tab at any time. Currently, this application is only available in 50 venues in NYc, and 30 in Chicago. BUT WAIT IT GETS BETTER. Uber jumped into the scene and you can also call a Uber car while you are paying your bill... Simply amazing. This handy dandy app is sure to spread rapidly - read more about the app here.
Well, this is a new one: TGI Friday's shares the holiday love through the use of holiday mistletoe drones throughout their Manchester Royal Exchange location in the UK. Nothing like a little Christmas romance during your meal! But who actually enjoys this forced surprise smooch? Well, let's just say it's pretty popular over there, you Brits are just oh so lovable! "We offered guests the encouragement they need to make their move - particularly the one hald of UK adults who have never had a kiss under the mistletoe.' Well, thanks for the encouraging push TGIF; heterosexual friends make sure you steer clear of this place this holiday season. Read more about the mistletoe drones here.
Consistency is BORING. Spice of your advertising efforts with a little social media fun.
Brett Relander, founder of Launch and Hustle, shares with us his tools to success on social media content. By using timely and interesting content, readers will engage and dive into the content deeper than with plain ole content. Brett shares with us that polls and questions are great ways to generate feedback and get consumers to share their opinions, because you know - people love to share their thoughts. By using 'insider' information, customers can receive coupons and promotions by following your on your social media outlets. Using comedy to your advantage will give consumers the laughing effect that they may need that day. Shoutouts are the best way to let customers know that you are indeed listening to what they are saying. So like their tweets, say thank you or congratulations, ENGAGE! They will love you for it :) Read more social media tips here.
Mobile advertising is the fastest growing part of the ad industry, with a staggering increase of 142% from 2011 to 2013 - but how do marketers benefit from them?
Audience: Who are you targeting, specifically? Mobile Video Ads: Rich formats are much more inviting and effective than plain ole banners. Apps vs Mobile Web: in-app ads are much more clickable than your average banners. Behavior: the more apps a user downloads, the more 'personality' they store on their device. Screen Size: Bigger, is always better. Geotargeting: Advertisers can push related ads toward a targeted group. Beacons: nearby mobile users get real-time, real-location updates. Interactivity: a handset's capability is the key. Measurement: where exactly are these demographics coming from? Personalization: How to target to all of your consumers needs.
Want to read a more in-depth coverage? Check it out here.
Foodie's throughout the world have been sharing their favorite #foodporn via social media since, well the beginning of social media. And don't worry, you can admit that you drool all over your Instagram timeline, we won't judge you - we do it too. But how do restaurant operators do this on their own? Well, we got the scoop for ya.
Show off your best assets: build excitement for your consumers! Visual marketing is what will draw the customers in and get them coming back for more. Not only just your dishes, but your products as well.
Engage with customers: Sharing experiences and relating with consumers on a one-on-one basis is how consumers feel special, and they can also give you another perspective on the strengths and weaknesses your brand possesses.
Read more about how to use social media to your advantage right here.
Big data is getting BIGGER - Yahoo's big data spin-off, Hortonworks, has just filed for an initial public offering.
By staying true to its open source toots, Hortonworks has tried to set itself apart from its competition. Even though it is the first of its peers to offer an IPO, this doesn't mean Hortonworks has taken the cake. There's much road before they are earning profits on their big data startup. With a $86.7 million loss, they have only reorded $33.3 million in earnings. So, you do the math. Read more here.
Persistence, persistence, persistence. Bruce Kasanoff has never once stopped with his dream of being the best he can be, through the long and extensive experimenting with the best way to increase sales. But what changed his outlook and his success? Social media.
The more content that Kasanoff created, which was over 325 articles and 50 slideshares, the more people started to respond to it. Read the steps in which Kasanoff took in order to reach his goals right here.
The launch of a new brand is one of the most vital points in a business' lifetime. Social media is the greatest tool one can use in this day in age to directly connect with consumers. Whether you are the Kogi truck in San Francisco sharing your new nightly location or just Chipotle answering consumers complaints, the ability to reach consumers rapidly and with one common goal: Customer satisfaction. In India, the launch of Burger King has become a huge acceptance within the culture, merely from just the use of social media. By using social media throughout their marketing strategy, BK has been able to expand within the Indian market at a unstoppable rate. So why is it so effective, BK listens to it's customers. By giving customers the best quality service and maintaining the attention in which they seek is what keeps them feeling special and not just 'another dollar.' Read more here.
In other words, Big Data does not simply mean that we have a bigger version of a traditional relational database, like an Excel chart; in a Big Data world we need to think about objects (literally “things” – for example we can bring tweets and Facebook posts into a CRM system because what matters are the characteristics such as who wrote it, read it, what it’s about and so on). So your Big Data view of a customer might not have the largest volume, but it is changing in real time according to their online activities. Read more here.
Mobile apps are HOT, and they are everywhere. So how can you ensure your customers get the best experience through your app? Here are some tips from app guru Brett Relander:
1. Generate good press and get found
2. Send push notifications to customers
4. Order placements
There's 2 more tips that you can check out right here.
Social media plays such an integral role in a brand's marketing strategy. Nation's Restaurant News recently ranked restaurant brands that are outperforming in this category. Whataburger, Potbelly Sandwich Shop, and Legal Sea Foods have won the top three spots. Whataburger has a following of over 1.9 million across its social media platforms. They highly value their relationship with customers and make sure to reply as much as they can to their questions and concerns on social media. Potbelly Sandwich Shop prides themselves on handling their social media accounts in-house, which allows them to communicate authentically with their followers. The number three spot holder, Legal Sea Foods, has one employee whose sole job is to engage with consumers on social media. This allows them to build excellent customer relationships and frequently interact with the people that love their brand most. Clearly these brands have mastered engaging with their fans online. To learn more social strategies from these restaurants, click here.