The Crucial Truth About Social Media Presence In Business

PHOTO CREDIT: ESNTL.COM

PHOTO CREDIT: ESNTL.COM

Social media is maturing a a rapid rate, but what happens to businesses that aren't up to par with the global trends? They fall behind. 

As customers recognize the easy accessibility social media creates to connect with brands, many of those brands are equally lacking the realization of how important these interactions are. With the birth of social media such a short time ago, as social gains more traction it will be more widely adopted, creating more opportunities to connect business and consumers flawlessly and rather effortlessly. The future of mobile and social technology is a trend that sees no end in the distance. Does your restaurant not have social and you are ready to take the plunge? Read more here.

Get With The Big Trend, Restaurateurs. Big Data is Worth it

Is Big Data just too big of a concept to understand? It's actually really simple. To define Big Data, it is the process of how companies use transaction-level data to form overarching strategies to increase profitability. Within the restaurant industry, Big Data can provide insight from the results of patterns from Point-of-Sale (POS) systems from everyday sales which can then be tied back to menu altercations, staff shifts, pricing adjustments, promotional tactics, etc. A few ways to boost your Big Data results are:

PHOTO CREDIT: PFSWEB.COM

PHOTO CREDIT: PFSWEB.COM

1. Monitoring item sales

2. Monitor category sales data

3. Assign high-turnover servers, high-turnover sections. 

Read more here about Big Data and how RSMIndex can help your restaurant.

"Yelp Bill" in Cali Lets Customers Review in Peace

PHOTO CREDIT: STREETFIGHTMAG.COM

PHOTO CREDIT: STREETFIGHTMAG.COM

Ever wrote a review on a restaurant and got some sort of negative backlash because of your personal opinion? Well, If you're a California resident, you don't have to worry about that issue anymore.

Assembly Bill 2365, otherwise known as the Yelp Bill, has just taken effect in the great state of California which forbids any and all penalization to customers for posting their opinions and reviews on the very popular app, Yelp (hence the 'Yelp' Bill, you know.) By creating this state-wide law, Californians are able to voice their opinions on Yelp without having to think twice about the consequences that come thereafter, which could include but are not limited to: negative responses, denial of service, denial of profit, etc. Read more about Cali's new law here.

Scheduling Post Deletions in Advance? Facebook's Got That

PHOTO CREDIT: THENEXTWEB,COM

PHOTO CREDIT: THENEXTWEB,COM

Got a flash-promotion that is only valid between certain days? Afraid your social media followers will be confused when the promotion is over and the post is still visible? Well don't worry, Mark Zuckerberg and the Facebook team is here to help.

By running a small pilot feature of a scheduled deletion date, Facebook users have noticed; and, they love it. Now, lets all remember that anything that happens on the internet, stays on the internet. Even though your post may be removed from your profile page, Facebook still has access for up to 90 days after removal. Do you think that this new Facebook feature is a flip or a flop? Read more here.

Don't Blink! Sonic Snapchat Reveals Secret Slush!

Sonic Snapchat Secret Slush. Say that three 3x fast!

PHOTO CREDIT: NRN.COM

PHOTO CREDIT: NRN.COM

Sonic Drive-in is using social media as all restaurants should be, marketing and promoting new material to the public. By debuting their Snapchat presence on this one day and one day only Sonic will introduce their 10 second "Mystery Disappearing Slush" flavor in which consumers will only be able to have in Sonic stores. With Snapchat being favored among the Millennial generation, we can see who Sonic is reaching out to. "WE were looking at a way to really give that group of customers - the Millennial group and teen group - something super unique to them and would come to them in a way they want to be talked to." CMO Todd Smith said in a recent interview regarding Sonic's social media presence. Read more here about Sonic's promo.

Dear Marketers: Location-Based Marketing Will Get Your Followers Engaged

Making a substantial jump from $12.2 billion dollars in revenue in 2014 to a predictive $43.3 billion in 2019, the location services market is expecting an explosive growth within the next five years. How can marketers use this research to their advantage? You know the secret now... so run with it!

PHOTO CREDIT: FORBES.COM

PHOTO CREDIT: FORBES.COM

Heineken launched their @wherenext campaign which is a perfect example of geolocation being used to the fullest. this engagement-based marketing campaign gives Heineken lovers the ability to see the best locations in the area. The approach in which Heineken is taking gives them the ability to gather location-based information from all who engage. BRILLIANT. Read more here.

Digital Media Growth Reported To Be Result From Mobile App Popularity

PHOTO CREDIT: BUSINESSINSIDER.COM

PHOTO CREDIT: BUSINESSINSIDER.COM

The world is aware of the digital media wave that is growing daily across the globe. Business are adapting to change by adopting the digital age, and transforming their marketing and advertising concepts into this new era. But how big of an impact are mobile apps making on a digital scale?

In June of 2014, the time spent on digital platforms across the US topped 1.2 trillion minutes, jumping 24% in comparison to June 2013. Looking deeper into these analytics, research shows that the time spent within mobile apps has jumped over 50% within the year. Read more about how these apps are impacting mobile here.

The Big Deal On Big Data, And Where To Find It

PHOTO CRED: HTTP://WWW.NEXTGOV.COM/

PHOTO CRED: HTTP://WWW.NEXTGOV.COM/

Editors note: DigitalCoCo's Restaurant Social Media Index uses a unique model making us the go-to source for social consumer and brand intelligence in the restaurant and hospitality industry. Through four major steps: Sentiment, Competition Comparison, Engagement, and Location-Based Actions, the RSMI is a tool to discover areas of enhancement, develop consumer connections, and create an overall better business performance for your company. What can the RSMI do for you? 

While the term "Big Data" may sound vague and confusing, it can provide restaurants with a whole new world of possibilities, as long as you know where to find it. Whether you want to sustain your current customer-base or greatly push business forward, Big Data can help build restaurant brands through social media and other digital outlets. There are 9 key places to find and access big data:

  • Archives
  • Docs
  • Media
  • Business Apps
  • Social Media
  • Public Web
  • Data Storage
  • Machine Log Data
  • Sensor Data

To learn more about Big Data and how DigitalCoCo can help your business, click here.

Catch Up To Consumers, Use Social Media For Your Business

PHOTO CREDIT: MEDIABISTRO.COM

PHOTO CREDIT: MEDIABISTRO.COM

The revolution of social media takeover is on an upward climb. Does your business plan to jump on the success wagon or will your company be lost in the print marketing era? Get with the program people! Social media is only the start to the tsunami of internet/tech trends in the upcoming decade, so why not join in on the fun? 

Why social media you ask? Well, it seems rather self-explanatory: Follow the lead of your consumers. If they veer towards technology for their everyday leisure, then your business should follow in their footsteps to become more visual to your consumers. With social media consuming a large portion of online activity, you can't afford to miss out. Check out this infographic for more statistics on why your business should adopt social media. 

How To Triumph With Big Data & Mobile Merge

PHOTO CREDIT: MARKETING-INTERACTIVE

PHOTO CREDIT: MARKETING-INTERACTIVE

The quest to creating a connection with customers is, and has always been, an obsession to savvy, competitive marketers. Fortunately, new technology is giving us the ability to shorten this gap of the unknown. Have we finally discovered a way to collect relevant data from customers in a way in which our past untechy-selves have been unable to?  

Big data and mobile are taking the front seat on the journey to total customer satisfaction. With the power to understand your customers, we discover each step of each journey in a customers life. It is then time for us marketers to spot an opportunity and create value for both us and the consumer. Read more here about how mobile and big data is creating BIG opportunities.

6 Restaurant Beacon Uses That You Weren't Aware Of

DigitalCoCo's VenueBeacon can add huge opportunities to your restaurant from a distributor point of view through proximity-detection technology, but what exactly does this new technology offer to consumers? By integrating mobile into the mix, iBeacon technology becomes even more valuable for consumers. We have six uses for our VenueBeacon in which we bet you never even thought of: 

PHOTO CREDIT: DIGITALCOCO

PHOTO CREDIT: DIGITALCOCO

1. Let customers order-ahead

2. Let customers know how crowded the restaurant is beforehand

3. Push customized notifications with offers on a customer's favorite dish

4. Organize scavenger hunts

5. Deliver custom menus and pricing to valued customers

6. Gain better insights into restaurant traffic

To learn more on how our VenueBeacon can benefit your restaurant as well as your customers read here. 

Another App For Foodies: Yelp/Instagram Hybrid Foodmento Makes Waves

Instead of Instagramming your favorite dish and then tagging your location on Yelp/Foursquare, wouldn't it be easier to do them all in one? Well, that's when Foodmento was born. This app allows users skim through an abundance of 'foodie fotos' to see what dish is most appealing to their taste buds. Instead of dreaming and drooling over your friends' Instagram posts, now you can drive straight to the location with Foodmento's directions integration within the app. So grub on foodies! Read more here. 

PHOTO CREDIT: FOODBEAST.COM

PHOTO CREDIT: FOODBEAST.COM

Online Reservations and Marketing Made Simple With DineTime Version 3.0

PHOTOCREDIT: HOSPITALITY TECHNOLOGY

PHOTOCREDIT: HOSPITALITY TECHNOLOGY

Free up your host stand with DineTime Version 3.0! QSR Automations, Inc. has just launched the online reservation system that is helping restaurants not only just schedule reservations without manning the podium, but market to customers through SMS texts and email marketing campaigns. Once customers are directed to the online reservationist, they have the ability to invite friends to their dinner party, creating even more traffic and awareness of the restaurant. To read more on how DineTime can help your business click here

Save, Share & Organize Favorite Locations With The PinDrop App

PinDrop

By using the PinDrop app, consumers are able to view public profiles of other users that have visited establishments in the area. Creating lists such as "Happy Hour Spots" or "Vegan Grills" gives users the ability to map and build libraries of their favorite location across the globe. Along with the feature of attaching audio/video and content to each dropped pin, users can digitally scrapbook their travels, sharing them with the world or keeping them private for only their memories. Read more here.

Google Docs, Slides and Sheets Now 100% Compatible with Office

PHOTO CREDIT: GIGAOM.COM

PHOTO CREDIT: GIGAOM.COM

Google has done it again!!! With their continued support for Apple iOS software, Google has updated their apps to have the ability to open all Microsoft Office documents. Not only is this big news, but Google has also launched Google Slides, which is giving Apple users the ability to display presentations on their iPhones and iPads. Don't ya just love this Google/Apple romance!!!! Read more here.

Mobile App Downloads At A Standstill

 

When is the last time you downloaded an app? Don't you remember the days of app downloading happening on a daily basis? Or scrolling through pages and pages of apps on your iPhone home screen. According to data, more than half of smartphone owners use their apps every single day but 65.5% of users are not adding new apps.. So what's going on here? 

PHOTO CREDIT: GIGAOM.COM

PHOTO CREDIT: GIGAOM.COM

Well, after the mobile app boom of 2008, our app-stores are full of options, making consumers rather lost in the mix. So how do you get your app to be visible and downloadable? You have to come up with an idea that no smartphone user can go without. Facebook, Twitter, Youtube and Instagram have permanent parking spots on all smartphones, only way to get your app there is to become the 'next big thing.' Read more here. 

Trivia Tablets Make Awkward Dinner Dates Quite Entertaining

PHOTO CREDIT: BUZZTIME BUSINESS

PHOTO CREDIT: BUZZTIME BUSINESS

Whether you're going out on a blind date or you just don't feel like listening to your girlfriend's gossip of the day, Buzztime has created the ultimate ice breaker. By providing trivia games, sports competitions, poker and other forms of social entertainment, the interactive tablets are turning heads. After implementing the trivia tablets to 'dead-beat' dinners, restaurants have seen immaculate increases in sales. Not only are these tablets challenging families, but the trivia software allows multi-table challenges, giving restaurants the opportunity to host Trivia Night in which all customers can interact with one another. JR's Pub in South Carolina took on the tablet challenge and after just one month they saw a 110 percent increase in gameplay. 

To learn more, click here. GAME ON!

4 Signs To Invest In Restaurant Social Media

Social Media

It's 2014 people! Jump on the Social Bandwagon and let's get tweeting! 

You may have the hottest menu in town, and think that your 'regular' customers are just enough, but don't you want more? Social Media seems overrated and 'tweeting' or 'liking' just sounds plain silly. But these silly social interactions are proven to gain more business. 

Let's say Sally just had dinner with Jack at Tasty restaurant. They had the juiciest, most delicious burgers they have ever tasted, and guess what.. They want to brag about it. Without social media, they would never be able to express their new-found love for your Tasty Burger across social platforms, which would potentially reach thousands of consumers. Instead, Sally and Jack kept quiet, never revealing their hidden Tasty treasure. Social Media sounds not so silly now, doesn't it.

See if these 4 signs sound familiar to your restaurant.

The Fuss About Big Data & #IOT

We all hear big talk of big data in the marketing world as well as the future of IOT (aka Internet of Things). So what's all the fuss about? What exactly does these new discoveries do for me, in the restaurant industry? 

IOT can be imagined as a refrigerator. Imagine this refrigerator as a digital scanner that reads each item which resides in it. Now think about that same fridge making you aware of expired products or coupons for similar items in which you are running low on. WOW. This is IOT. Collecting and storing of data from consumers to discover a way to benefit the customer to their highest satisfaction. 

PHOTO CREDIT: STARTUPWEEKEND.ORG

PHOTO CREDIT: STARTUPWEEKEND.ORG

Now with the collection of this information comes big data. Which speaks for itself. Its BIG. Its USEFUL and its WORTH IT. Read more about big data here and how RSMIndex and DigitalCoCo can benefit your restaurant.

Digital Ad Success: The Trilogy

PHOTO CREDIT: CUALIDOSOFT

PHOTO CREDIT: CUALIDOSOFT

Digital Direct Response. Big Data. Mobile. 

Individually each of these elements are equally strong, but together they all can create one massive, effective marketing strategy that can increase ROI by huge margins. More than $8 billion is spent on direct response online ads, along with $17 billion on mobile advertising campaigns. With these big jumps in $$$$$$, your business can't afford to miss out. 

By using big data with the mobile user, we are able to target them to specific content/products/services in which are appealing to them (pages they have visited, pages they have liked, etc.) By utilizing these three valuable trends, marketers are able to see dramatic increases in their investments. Read more here