To End Childhood Hunger Deep Customer and Cause Engagement is the Goal
Whether a customer is checking in, or checking out, the Arby’s Foundation is providing incentives for their guests and social media community to learn, care and donate to help the 16 million children in America who are suffering from hunger. Arby’s Restaurant Group, Inc. is leveraging its digital and social media properties on behalf of the Arby’s Foundation, Inc. and Share Our Strength’s No Kid Hungry Campaign, in a 360-degree promotion activation that bridges the virtual and in-store experience, including:
- Check-inTM for Charity with Foursquare® – the Arby’s Foundation will donate $1 for every Foursquare check-in at an Arby’s Restaurant (up to $50,000) to Share Our Strength’s No Kid Hungry Campaign during November 2011.
- No Kid Hungry Pledge - Arby’s is sharing its strength by driving more No Kid Hungry’s consumer pledges through an integrated Facebook platform with donation and pledge widgets. The No Kid Hungry Campaign pledge movement has recently topped 100,000 pledges.
- Online Donations – The Arby’s Foundation digital platform also allows consumers to make an online donation to No Kid Hungry, while remaining inside the Arby’s experience. A $1 donation helps connect a child to 10 nutritious meals.
- Donate at Check-Out/Restaurant Fundraising - Arby’s Restaurants are asking their guests to share a good mood with a $1 donation to the No Kid Hungry Campaign. Arby’s will provide guests with coupons good for $1 off the new Ultimate Angus Philly sandwich on their next visit to Arby’s. One hundred percent of all funds raised in the restaurants will be given to the No Kid Hungry Campaign.