Social media can be ‘double-edged sword’ for businesses

These days, social networking is much more than a way to connect with old college friends or learn the latest scoop about which of your friends is having a party this weekend. Businesses have found it’s a powerful marketing tool that’s inexpensive and an effective way to connect with their customers.

But with mass exposure comes vulnerability, and some employers are finding that the growing number of social networks can harm businesses and reputations just as easily as they can build others up.

It’s a double-edged sword, as one disgruntled employee with the right passwords — or even just their personal social media account — could ruin that carefully cultivated image.

It’s not clear what legal recourse companies have when employees make them look bad online. The issue has led to more than 100 complaints at the National Labor Relations Board, most filed within the last year.

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