When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested. Let’s look at how a different brands are using Instagram, Pinterest and Foodspotting to reach out to potential customers in novel ways.
1. Instagram: “Mod” Photos Take Center Stage
Instagram is a photo-sharing app that makes it easy for anyone with an iPhone to snap a photo, apply a filter and share it with friends on Instagram and other networks, including Facebook, Twitter, Flickr and Tumblr. The filters offer an added sense of creativity and “color correction” — perfect for amateur photographers.
ModCloth, an online retailer of vintage and retro clothing from independent designers, joined Instagram this summer. After creating an account, ModCloth discovered a strong pre-existing fashion community.