New ad agency to focus on QSR, fast casual growth strategies

The Good Eats Agency has officially opened its doors in New York and will focus on advertising and marketing campaigns designed to strategically position quick-service and fast casual restaurant chains. Founded by creative director David Hale, the agency specializes in traditional ad campaigns and brand strategy to sales promotion, social media, direct response and shopper marketing, exclusively for food and beverage brands.

Hale's past food, beverage and restaurant clients include Burger King, Outback Steakhouse, Carrabba’s Italian Grill, Taco Bell, Wendy’s, Miller Beer, McDonald’s and Papa John’s, among others. His “Sometimes You Gotta Break the Rules” campaign for Burger King was hailed as a category breakthrough in Advertising Age, and helped Burger King break a five-year sales decline, posting increases of 11 percent in its first year.

Good Eats is currently one of the lead creative agencies for Lee Roy Selmon’s, a Florida-based sports restaurant chain owned by MVP Holdings, a company founded by former executives of OSI Restaurant Partners, the parent company of Outback Steakhouse. Having penned the tagline "Cheer Hard, Eat Well," Good Eats oversees all broadcast spots, POS, in-store/out-of-store communications, new product introductions, menu design, table tents, radio, social media and large-scale sports promotions for the growing chain.

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