OK, So Maybe Facebook Won't Kill Google After All

A lot of folks have been making the case lately (actually, for years) that Facebook is a big threat to Google‘s cash-cow search advertising business. Some even contend the social network will kill the search engine. The idea is that people don’t really want a list of links to explore when they’re looking for something to buy, a restaurant to try, a plumber to fix that stopped-up toilet; they’d rather get that information from friends on Facebook who may share their interests and probably live or work near them.

Not so fast. New research from the Pew Internet & American Life Project indicates that Google is safe for the time being. According to a report called “Where people get information about restaurants and other local businesses,” Pew found that of the 51% of people who turn to the Internet for this kind of information, 38% rely on search engines and 3%–3%!–use social networks.

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