Local food trucks gain popularity

While it is no secret that Baton Rouge has a dynamic food truck scene, local restaurants on wheels have recently been expanding rapidly.

For students unfamiliar with food trucks, an average ice cream truck might come to mind. But these meals on wheels are real restaurants run by young professionals.

The trend took off locally when local entrepreneur Jared Loftus and his business partners launched Ninja Snowballs in 2009.

The project was innovative in that it used social media sites such as Facebook and Twitter to alert followers to its location, as it would change daily.

"It's not much different than what you see at carnivals or festivals," Loftus explained. "But it is what it is today because of social media."

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