Everyone has to eat, and 700 million of those people are also on Facebook.
Naturally, there are a lot of restaurants on the world’s largest social network, though there could be a lot more, and many of the ones that do have Facebook Pages could be better. To that end, Mashable spoke with social media stars from the hospitality industry about some best practices when it comes to Facebooking food.
1. Be Transparent
“We never want to delete any negative reviews,” says Ashley Tyson, social media manager at 4Food. In fact, 4Food streams all @-mentions on a 240-square-foot media wall inside the restaurant. “Nobody expects a restaurant to always be perfect, but an honest response and quick offer to resolve the situation is what differentiates a good restaurant from a bad one.” Above, you’ll see that when Judy complained about a wrong order at her local Jimmy John’s, the company showed initiative and replied with an email address and a willingness to work hard to regain trust.