How Social Media Is Changing and What It Means for Your Marketing

Social media continues to evolve as a means for participants to communicate, engage, and connect with their family, friends, and social media acquaintances. In the process, more people are spending more time on these platforms. From a marketing perspective, it's critical to understand their behavior to be able to effectively integrate social media into your plans.

7 Social Media Facts You Need Now

Here are seven recent social media research findings and what they mean for your marketing plans.

  1. Want to find me online? Try social media. Social media networks and blogs account for more than one out of every five minutes spent online. The top three areas where Americans spend their time online are social media and blogs (22.5 percent), online games (9.8 percent), and email (7.6 percent) according to Nielsen data. Further, four out of five active Internet users have visited a social media network or blog. What this means for marketers: Social media must be must be integrated into your marketing strategies to reach your audience. You actually need to listen and participate, not just give lip service to social media.
  2. Don't rule me out based on age. Roughly two-thirds of online adults use social media networks describing their experience in positive terms according to Pew Internet and American Life Project. Usage among older segments has increased

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