Dunkin’ Donuts has launched two social media campaigns as a reward to customers.
For the first campaign, Facebook fans of the quick-service coffee and doughnut chain can register to compete on Facebook Places or Foursquare, then “check in” at any Dunkin’ Donuts location up to once an hour 10 times a day.
Every week, the person who checks in most often will be named president of Dunkin’ Nation, a company term for the chain’s fan base, and will win a 50-inch LCD television, a personalized $200 Dunkin’ Donuts gift card, and an exclusive Dunkin’ Nation President t-shirt and mug.
Dan Saia, Dunkin’ Donuts’ vice president of consumer engagement, said this was the chain’s first national location-based social promotion.
“Our consumers are out and about every day, and the brand is about getting them going in the morning and keeping them going all day,” he said. “This is a way of rewarding them for being so dedicated and passionate.” Read More