How Businesses Can “Go Undercover” Using Social Media

I was flipping through the channels early today and landed on a show I had never heard of before called Undercover Boss. The concept is simple – someone high up in management at a large corporation goes undercover, posing as a new worker in an entry-level position. At the end, their co-workers are surprised with the truth and hard-working employees are given awesome rewards. The company gets the added benefit of learning a little something about about how their business workers at the basic level.

The episode that was airing had Don Fertman from Subway posing as a “sandwich artist” (aka, the person behind the counter who makes your sub) at four different locations. It was comical to see others get frustrated with him as a new employee and heartwarming to see him surprise four deserving people with awesome prizes, like scholarships and vacations, after revealing who he really was.

As a small business owner, or even a mid- to large-sized business owner, you might not have the ability to go undercover and learn about your business from the trenches, but you can “go undercover” in a sense – with social media!

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