One of the biggest complaints I hear about social media is that it takes too much time to manage. As entrepreneurs, we are already strapped for time and adding one more thing to the To Do list can sound nearly impossible.
But managing your social media presence doesn’t have to feel like another obligation, and it certainly doesn’t have to derail your day. There are simple strategies you can use to make it as efficient as possible—and you just might find you enjoy building your audience with this powerful platform.
I’m a big believer in small businesses maximizing their presence on Facebook, Twitter, and LinkedIn. If you’re going to use one network, you really should learn to use them all because you’ll have a better chance of building a broad audience. Following are some strategies to manage your time and maximize your success on all three networks.
Improve Time Across All Social Networks
First of all, you should know that your blog is really the heart of your social media strategy (and if you don’t have a blog, please heed my advice and add one to your site ASAP). Each new blog post that you add should be shared with all of your networks by simply posting the title and link back to the post. This is a wonderful way to engage your audience and bring traffic back to your site.