Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more.
The definition of hospitality is “the friendly reception and treatment of guests or strangers.” The industry traditionally consists of lodging, restaurants, theme parks, transportation and other entities related to the tourism space. For a segment distinctly characterized by providing excellent customer service, the incorporation of social media to marketing and branding strategies is a perfect marriage.
Restaurants can utilize geo-location-based mobile platforms like Foursquare to create deals that entice return visits. Once that loyalty is established, a mobile-based loyalty program can be established which rewards those return visits. Stamp cards now longer need to remain stuffed in a wallet; everything can be managed through a cellphone.