Social media to play big role in Super Bowl

Local Super Bowl organizers are doing everything they can to make sure visitors to Indianapolis have the information they need at their fingertips—literally.

The game’s first-ever social media command center opened Monday in 2,800-square-feet of space in the Morrison Opera House building on South Meridian Street, about a block away from the heart of Super Bowl activities. There, a team of strategists, analysts and techies will monitor the digital fan conversation via Facebook, Twitter and other platforms with the goal of making Indianapolis the most interactive host city ever.

These days, ignoring conversations on social platforms would be akin to not answering the telephone in years past, said Taulbee Jackson, CEO of locally based digital marketing firm Raidious, which is hosting the command center and managing two shifts a day through game time Feb. 5.

“I don’t know that anybody’s ever gone to this level at any event, whether it’s the Super Bowl, the Oscars or the Indianapolis 500,” he said. “Our goal is to make it the most connected Super Bowl in history.”

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