Taco Bell Goes Mobile for Millennials

Taco Bell's social media lead Nick Tran wants to remind people that the chain is more about innovation than a talking Chihuahua.

The chain restaurant partnered up with MTV on two QR-based campaigns in the past, and because both were a success, Taco Bell's marketing team has decided to implement a similar strategy to highlight news of its recently expanded menu. This time around, the brand will run print ads, which feature QR codes made up of avocados and lemons, in US Weekly and People magazine. When scanned, the "veggie codes" will reveal more information about Taco Bell's new menu items.

All of these innovative efforts have been pushed forth in order to engage with Taco Bell's key market, Millennial-age consumers. Read More