Mobile experiences are quickly falling short of consumer expectations: Forrester

Credit: MobileMarketer.com

Ebusiness professionals who do not take a longer-term approach to mobile will see their efforts fall short, according to a new report from Forrester Research.

In the report, “Why eBusiness Pros Need A Five-Year Plan,” Forrester explains that mobile will evolve over time from the simple migration of online services to more mobile-unique products, processes and services. However, today most eBusiness professionals are still focused on mobilizing existing services and content. Read More