Are you using Instagram to peek into your customers' plates?
The photo app, which allows users to put filters on their own pictures with a simple touch of their iscreen, has become a popular tool, especially with Millennials.
Smart brands have been strategic in implementing Instagram into their own marketing plans. They're simply going where the people are.
According to MobileMarketer, "Instagram is becoming the new engagement channel companies are leveraging to strengthen mobile, social and television initiatives."
Both Grey Goose and Taco Bell have utilized Instagram recently to drive consumer engagement. Read More