For its latest campaign [see above] touting its new pan pizza, Domino's is calling out Pizza Hut -- in all but name -- for using frozen dough for its pan pizza. In the TV spot, CEO Patrick Doyle said: "Want to know a dirty little secret about the pizza business? A lot of pan pizza starts out as frozen dough."
The major selling point for Domino's is that it uses "fresh" dough for its pizzas, including the new pan pizza. And though Mr. Doyle never directly says Pizza Hut's name in the ad, it's clear Domino's is going after the No. 1 pizza chain in the U.S., as other competitors such as Papa John's don't have pan pizzas. Read More