Dunkin’ Donuts Turns to Instagram, Twitter to Increase Mobile Engagement for Halloween

Dunkin’ Donuts isn’t missing an opportunity. This Halloween season, the brand is bringing more consumers to mobile with the use of Instagram and Twitter.

The campaign will also inform and educate consumers of DD’s new mobile payments app. To drive this, the brand has created Halloween-themed mobile cards, a virtual gift card that’s also referred to as a Dunkin’ mGift. Read More