McDonald’s pushes mobile video to bolster Monopoly promotion

McDonald’s is further cementing its place in the mobile advertising industry with a campaign that not only educates consumers about the current Monopoly promotion but also lets them enter on the spot.  

McDonald’s is using mobile video and landing pages in the campaign as an interactive touch point for consumers. The McDonald’s ads are running in the TV.com iPhone application.

“I think mobile advertising works for quick service restaurants as such purchases can often be spur-of-the-moment and attractive offers and promotions such as McDonald’s Monopoly can drive restaurant footfall,” said Simon Buckingham, CEO of Appitalism, New York. Read More