It's not a bad day when your restaurant is rated high enough by a large enough number of customers to earn a spot on the 2012 Zagats Best Fast Food list. That is, unless you are Chipotle (CMG), Corner Bakery, Jasons Deli, Panera Bread (PNRA), or Starbucks (SBUX). There are no Zagats Fast Food survey graphics on the front page of their websites of these chains, no press releases from their PR departments, no Zagat's entry on their awards and recognition index. There's no bragging by these five restaurant chains whatsoever about the recent "bests" they were awarded by Zagats readers.
So, why wouldn't these restaurant chains want to piggyback on the reputation of the Zagats organization and the popularity of its annual fast food survey? Read More