Wendy's Heats Up Mobile Efforts via Banner Ads, Check-Ins

Photo Credit: MobileMarketerFast food chain Wendy’s is ramping up its mobile initiatives with a campaign that drives in-store traffic and check-ins to promote a line of coffee and tea drinks.

The mobile banner ads are running inside the Pandora iPhone application. Wendy’s has been building up its mobile presence in the past year with a variety of mediums, including applications, advertising and QR codes. Read More