Burger King pushes for product awareness via mobile ads

Photo Credit: MobileMarketer.comFast food chain Burger King is triggering in-store traffic with a mobile advertising campaign that encourages consumers to try a new product for themselves by finding a nearby store.

The mobile banner ad promotes the fast food giant’s partnership with Cinnabon on a new line of pastries available at Burger King. The Burger King mobile campaign is running within ESPN’s mobile site. Read More