McDonald’s iAd strategy helps solidify its mobile advertising reign

Photo Credit: Mobile MarketerWhile many marketers test out Apple’s iAd network only once, fast food giant McDonald’s has unveiled its sixth campaign, which not only promotes the company’s new products, but takes advantage of the device’s capabilities to offer a more interactive experience.     

The company is running its iAd campaign through several applications, including Pandora’s iPhone app. McDonald’s has heavily relied on iAd in the past and has increasingly used the network to roll out enticing mobile advertising experiences. Read More