Baltimore's social media business evolves

McCormick & Co. Inc. pitches football-themed cookies on its Facebook page.

It launched a Foursquare promotion for users to check in from their own backyards with a chance to be crowned “Grill Mayor”. It attaches QR codes to its spice labels so smartphone carrying customers can find out more about their cumin and cinnamon.

When it comes to saturating the social media market, McCormick might consider the job done. Heck, it even offers a mobile app that chimes when it’s time for dinner.

But social media doesn’t stop evolving. Neither does McCormick’s strategy.

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