Businesses pin hopes on digital scrapbook Pinterest

Small businesses, and their larger counterparts, are getting extremely attached to one of the hottest new social-networking sites: Pinterest.

Clothing retailers, wedding planners and graphic designers are among the swelling business crowd joining the popular social-media site, which lets users "pin" images of items that interest them to their profiles.

Pinterest's millions of users create digital scrapbooks that display images under themes such as favorite foods, wanted wedding gifts and coveted handbags. Some users simply catalog items they like, others use it to organize ideas for projects, such as redecorating a bedroom or creating a wedding reception menu.

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