Top chefs share their social media secrets

The old 'customer is always right' mantra was thrown out the window recently, when leading Sydney chef and restaurateur Michael Moore from The Summit restaurant turned to Twitter to vent his frustration.

Tired of 'no show diners' who don't bother cancelling their bookings when they can no longer honour the commitment, Moore let lose on the social media site. "I sent the first tweet out of frustration and then it just snowballed from there," he told Hospitality. Moore continued the process of naming and shaming people who don't turn up to their bookings, posting out the details to his 877 followers, in tweets like "Katia Zeynoun 5 pax no show lunch. Merry Christmas" and "Edward Myint 2 pax Kim Tran 3 pax no show!!".

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