Social media helping AZ's small businesses

In a slumping economy, Arizona small businesses have a modern trick up their sleeves: social media.

Online websites like Facebook, Twitter, YouTube, and Yelp help small businesses in Arizona to market themselves.

Mary Lewis, social media director for Netwirks, a social media marketing company based in Phoenix, said that building an online social media presence consists of two things: building a community and increasing sales.

According to Lewis, many small business owners simply focus on increasing sales, not realizing that building a community on sites like Facebook or Twitter will increase sales much more.

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