Let’s be blunt: If a restaurant does not utilize every available form of social media, it risks losing a competitive edge. And just having a website doesn’t count anymore, especially a website that doesn’t do anything for the customer and isn’t up-to-date. A restaurant must maintain an active and reactive website, Facebook page and Twitter account, and it doesn’t hurt to post videos frequently to YouTube.
“Why should I do that?” asks the restaurateur or chef/owner. “I have a loyal customer base. They love me and my restaurant whether we post to Facebook or not.”
Listen to Chris Leo, writing recently on Foh Boh – The Restaurant Network (fohboh.com):
“Social media sites like Twitter (and) Facebook … give you exposure to the world.