South by Southwest: Social media startups will have to share spotlight

Social-media startups will need to share the spotlight this year at South by Southwest Interactive, the annual technology geekfest that catapulted Twitter Inc. to stardom in 2007.

Rock Health, an incubator focused on health-care startups, and WePay, an online payments provider, will showcase their products and services at the four-day conference that starts today in Austin, Texas. Edmodo Inc., an educational social network, is part of a new event focused on learning.

Dubbed “Woodstock for geeks,” South by Southwest is no longer just about creating buzz for the latest social-networking tools like Twitter and Foursquare Labs Inc. The 19-year-old conference is expecting about 20,000 entrepreneurs, investors and executives searching for the next big thing across the technology landscape, seeking to bring industries such as health care and education further into the digital realm.

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