Every company should run a quick social media audit each quarter to make sure content is properly optimized and every aspect of their social presence aligns with their brand. The great news is that it shouldn’t take more than an hour to perform.
This 60-minute audit is different from a full social business audit. You’re not looking deeply at goals, competitors, engagement rates, campaign efficiency, or ROI. The purpose of this is to address the kind of company maintenance issues that often get pushed off into the distance and are then forgotten. Addressing these small issues should help you build a better, more effective, and well branded social media presence. Here’s what you should cover.