Pinning down Pinterest

Industry users share tips on using the site to build brand, customer engagement

Social media is fast-changing, and nearly every month a new darling steals the spotlight. But the latest hot platform,, is snatching up share faster than most and giving restaurant marketers a venue on which they can pin both information and aspiration.

Pinterest had 17.8 million visitors in February, up from 11.7 million in January, according to market research firm comScore, which said Pinterest is one of the fastest-growing standalone websites. Pinterest, which was launched in 2009, has become especially popular in the nation’s geographic midsection, comScore said. Women generate about 84 percent of Pinterest’s activity, comScore noted, but male interest is growing.