Facebook told marketers that its new Timeline interface would improve consumer interaction with brands. Timeline is living up to that promise, according to a new study.
The study, by Seattle-based social engagement analytics firm Simply Measured, focuses on 15 large brands, including Toyota, Ben & Jerry's, and The Humane Society. It compares each brand's engagement rate with its fans both before and after Timeline was made available earlier this month.
The results indicate that brands are enjoying an average 46 percent increase in engagement per post.