Delivery and takeout order service GrubHub is testing its OrderHub service in more than 400 restaurants in Chicago. I’ve complimented GrubHub before for adapting to how restaurants do business — by sending orders to them by fax. Now it’s helping some of its higher volume restaurants in Chicago automate the process with OrderHub, a tablet that alerts restaurants to new orders and allows them to confirm the order.
I visited GrubHub’s Chicago headquarters last week and the device I saw being used was the re-branded Kindle Fire pictured above.
The company says it has tested a variety of tablets, but using the Kindle Fire for small businesses is a great idea: It’s cheap and portable. GrubHub provides the tablets to restaurants at no cost, eliminating a key barrier in adopting new technologies. The company says that its surveys have shown that 80-92% of restaurants already have Internet access, eliminating another potential barrier. (GrubHub makes its money by taking a percentage of each order — typically 10%-30%.)