It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too.
Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.
Victoria’s Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans. According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million.
On Twitter, Major League Baseball is the leading Internet retailer account with 1.9 followers. The brand also has the most on Google+, boasting more than 600,000 followers.
Retail channels on YouTube do not show numbers as large as the other social platforms. Nike has the most subscribers with more than 200,000.
Pinterest is still relatively new to the social media game, which explains why its numbers are the lowest. It may also suggest that the platform is better for user-generated content, rather than retail. Nordstrom leads on Pinterest with more than 14,000 followers.