Pepsi Measures Online Pulse With Social Media Strategy

In a world that's swiftly being reshaped by technology, even well-established brands have to play by new digital rules. Pepsi, selected by U.S. News as one of America's Most Connected Companies for its ambitious social media strategy, understands that cyberspace is fertile ground for building relationships with customers who might not be reachable through print or television advertising.


That's the motivation behind Pepsi's April 30 launch of a digital dashboard featuring lots of sugary references to pop culture, which the company hopes will resonate with its core audience of 18- to 35-year-olds. The content, found at pepsi.com, is part of the beverage giant's new "Live for Now" marketing campaign.

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