If the Apple Store Had Frozen Yogurt: New Chain Mixes Social Media into Dessert

Let’s face it: Every big restaurant chain in America would like their patrons to tweet about them and post raves to their Facebook pages. Now, one new frozen-yogurt chain is helping diners do it before they’ve even left the store.

Let’s Yo opened its first store last fall in Marlboro, New Jersey. The brainchild of 38-year-old franchise success story Eric Casaburi — who’s behind the 100-units-and-growing Retro Fitness chain — Let’s Yo is built to encourage social media sharing about its brand.

Read More