Restaurants warned not to ignore social media giant

Restaurateurs should try to recognise and resolve problems with diners immediately or risk their patron's bad experiences spreading through social media even before they've left the restaurant.

That's the message from Restaurant and Catering Australia following new research that reveals almost a quarter of bad dining experiences are communicated on social media by the diner within a minute or two of leaving the restaurant, if not while they are still seated at the table.

A national survey of Australian diners conducted by Galaxy Research on behalf of American Express, has found one-third of Australians use social media to rate their dining experience, with a quarter of Generation Y diners favoring Facebook to share their views.

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