Popeyes: LTOs and marketing drove 1Q results

AFC Enterprises Inc., parent company of Popeyes Louisiana Kitchen, credited a continuing stream of limited time offerings, backed by solid marketing and strong operational performance for a 15.2-percent jump in profit for the first quarter.

The company reported same-store sales growth of 7.4 percent globally and 8.1 percent in the United States. Both global and domestic same-store sales rose by 3.9 percent in the first quarter of last year.

AFC chief executive Cheryl Bachelder said the April 15-ended quarter was the eighth consecutive one in which global same-store sales grew, and the sixteenth consecutive quarter in which Popeyes’ same-store sales growth outpaced its competitors in the quick-service chicken segment. In the most recent quarter, Popeyes’ same-store sales grew 380 basis points, or 3.8 percent, faster than the overall QSR chicken segment, she said.