Taco Bell's graduation campaign adds social media elements

The Taco Bell Foundation for Teens' Graduate to Go initiative is inviting Americans to "like, share or tweet" to help at-risk teens graduate high school. In return, Taco Bell will give up to $1 million to Graduate to Go to support teen-serving organizations.

The $1 million gift represents the more than 1 million students that drop out of high school each year.

The Graduate to Go social media effort is part of a two-week campaign including a TV ad with Mark Wahlberg and national fundraiser in participating Taco Bell restaurants. From today to June 7, Taco Bell will donate $5 for each of the following actions taken (maximum total donation $1 million):

  • "Like" the custom-designed graduation caps created by Boys & Girls Club teens that will be posted on the Taco Bell Facebook page

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