How to Get Measurable Results With Pinterest

It’s quite likely that your customers (depending on the audience demographic) are addicted to it. While it may appear irrelevant for your business, I wouldn’t discount the social media darling quite yet.

I’m referring to the Palo Alto-based social networking and visual bookmarking site, Pinterest. Co-founded by Ben Silberman, Paul Sciarra, and Evan Sharp, relatively unknown entrepreneurs (until recently), the three founders managed to secure financial backing from Silicon Valley and $37.5 million in venture capital to propel their growth.

Not too shabby for a company that has been hailed as the next big thing in social media. Rumor even has it that the site, developed in late 2009, is now driving more referral traffic than Google+.