Red Mango creates flavor based on YouTube video

The frozen treat chain’s new Honey Badger flavor is based on the popular Internet video

Red Mango has tapped into an Internet viral sensation, the feisty pseudo-documentary honey badger YouTube video, and turned it into its first, social-only flavor.

Red Mango is promoting the “Honey Badger” flavor through social media marketing only, using the platforms of Facebook, Twitter, Pinterest and Instagram. In-store merchandising is minimal, limited to the flavor label and a spin on the popular video’s narration: “Try it…or not. We don’t care.”