Pinterest Power: How to Use the Third Largest Social Media Site to Promote Your Business

A recent report by Experian revealed that Pinterest is now the third largest social media site based on the number of site visits in March 2012. Facebook maintains its mammoth lead with 7 billion visits, Twitter received 182 million, Pinterest received 104 million, and LinkedIn received 86 million. Considering Pinterest launched in 2010 with a small beta test, its growth has been remarkable.

A social media site built around the concept of sharing photos, Pinterest users can “pin” photos to their boards for sharing with other users. With a predominantly female audience, Pinterest is a popular place to share photos for wedding planning, home redecorating, recipes, vacation destinations, and books. However, despite popular belief, your business doesn’t need to be product-based in order take advantage of the benefits that Pinterest offers.

Here’s how to get started with Pinterest:

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