Using customer feedback to give location-specific, actionable insight

Online restaurant reviews have been skyrocketing in their popularity and influence and there is no slow-down in sight. An estimated 129 million consumers are talking about restaurants on social networks daily and that number is expected to swell to 220 million by 2015.

With social media providing a ready platform for one’s voice to be heard, diners are jumping online to share their opinions and evaluate their experiences. And their peers are listening. It is estimated that 82 percent of customers will use their smartphone to read online content when finding and selecting a restaurants in 2013. And, they’re flocking to sites such as Yelp, UrbanSpoon, Facebook, and Twitter to tap into the wisdom of the crowd to help them make their dining choices.

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