Burger King Launches Spiderman Marketing Campaign in Latin America

Burger King and Sony Entertainment have launched a new marketing campaign in Burger King´s Latin American Restaurant for the release of the movie “The Amazing Spiderman”.

The campaign includes promotions in the restaurants that will be available on the day that the movie is released in each country. Customers can pick up collectible items including cups, toys and themed desserts with their meals.


“We know our guests love movies and The Amazing Spiderman promises to be one of this summer’s biggest blockbusters”, said Jose R. Costa, vice president marketing for Latin America/Caribbean Region, Burger King Corp
.

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