Target and Subway, best among social media brands

Subway

A new survey finds that consumers rate Target, Safeway, Subway, Best Buy, J.C. Penney, Walgreens, Bank of America and Verizon Wireless as being the best retail and restaurant brands when it comes to using social media to communicate with customers.

The survey, commissioned by social media customer service company Conversocial and conducted by Liel Leibovitz, an associate professor of communications at New York University, measured sentiment across eight different industries to rate the best and worst in social customer service – as well as garner consumers’ feedback on their social customer service expectations. The eight sectors and 38 companies featured in the survey were selected from a list compiled by the National Retail Federation’s Stores Magazine. 589 consumers representing a gender and age balance roughly reflective of the U.S. population were surveyed.