Denny's launches mobile app for 50 State Challenge

The contest and corresponding app promote the Denny's Tour of America menu

Giving the restaurant industry phrase “drive traffic” new meaning, Denny’s has launched a location-based smartphone app for its new 50 State Challenge marketing campaign.

The Spartanburg, S.C.-based family-dining chain released the app and kicked off the 50 State Challenge to promote its Tour of America menu offered for the summer. Customers are invited to “check in” on the mobile app whenever they visit a Denny’s location, and in return, they'll receive digital badges and other incentives.

The program's incentives and rewards include meal discounts and free menu items. The offers show up under a “coupons” tab within the mobile app and are redeemable in Denny's restaurants.